A brand is an abstract idea that can be easily recognized by anyone. It is a set of emotions, images, and messages that the brand owner wishes to convey. It is the responsibility of the brand owner to provide the public with enough information to allow it to identify the brand and the products associated with it. 디자인등록 is the formal process of documenting and verifying that a design meets the requirements set by law or by a third party (such as an agency) for use in commerce or corporate identity.
Design registration does not need to be as complex as it sounds. It can be as simple as providing the following information:
- A brief description of the product (e.g. key chain, wallet, etc.)
- The design (i.e. the logo, tagline, and other graphical elements)
- The design intent (e.g. why did you choose that particular design?)
- The required colour (CMYK)
- The required finishing (e.g. polka dots for print, embossed patterns for foil, iridescent effects for silk)
- Any special requirements (e.g. for manufacturing)
- The registered design number
- The date of registration
- Authorized signatory
- Agent
- Consignee
- Other parties' details (i.e. the person or company that the product is intended for)
Need for Design Registration
A brand owner should always do its best to ensure that the designs it uses for the product are created and approved by a person with skill and experience in graphic design. However, sometimes an owner is not aware of the many different types of brands, nor does it have the time to personally oversee the approval of every design released by its agency. That is why it is important to be able to register the design so that a 3rd party can review it and act on its behalf if necessary.
Who Registers Designs?
Any individual or company can register a design with the International Designs Registry. The design can then be searched and located by anyone who is interested in purchasing it. This could be a large company looking for a company logo, or an individual seeking to accessorize his or her personal life.
In some cases, the designer of a registered design is compensated for the time spent in creating it. This can be beneficial for designers who wish to pursue entrepreneurship (e.g. a sole trader that is compensated for the time spent in creating a logo, or a company that is compensated for the time spent in creating a brand guide).
In other cases, designers are compensated only if a specific product is licensed using their design. For example, let's say a company wishes to print t-shirts using a particular design. The design must be registered in order to ensure that the company follows the correct procedures and pays the correct licensing fees.
What is the Purpose of Design Registration?
Regardless of whether you are a designer seeking compensation or a company seeking to purchase a design, design registration serves the same purpose: to ensure that the design owner is accurately identified and compensated for his or her work.
How is Design Registration Done?
The registration of a design is a simple four step process:
- The designer inputs the required information into a designated form (this step is usually done either manually or using a computer)
- A representative of the Design Registration Authority checks the information and either approves or rejects the design
- The designer is then informed of the outcome of the registration
- If the registration is successful, the designer can take steps to add additional products to his or her collection of registered designs (e.g. develop a unique pattern for future use or add the design to a printed collection).
It is recommended that the Design Registry be used in conjunction with an established brand or company. This ensures that the correct credentials are attached to the design and that the registration is done correctly and in a timely manner.
In some cases, the designer of a registered design is compensated for the time spent in creating it. This can be beneficial for designers who wish to pursue entrepreneurship (e.g. a sole trader that is compensated for the time spent in creating a logo, or a company that is compensated for the time spent in creating a brand guide).
The Design Registration Form
The registration form of the Design Registry is very brief and only includes the mandatory fields. Additionally, the form requires that you provide an e-mail address so that the designer can notify you of the outcome of the registration. Once you submit the form, you will receive a confirmation e-mail stating that your submission was successful.
What is the Difference Between Brand and Product Registration?
Brand registration is when a company or brand seeks to protect its intangible assets (i.e. its name, logo, and other brand images) from being used without permission. This can be through the legal system or through a certification or registry process.
Product registration is when a product (e.g. a t-shirt) is protected by law or by a certification or registry process regarding the manufacturing process and the materials used to create it (e.g. cotton, pure silk).
Designer's Collection of Registered Designs
Once a designer has successfully registered his or her designs with the Design Registry, they can maintain a collection of registered designs. This collection can be viewed by the public and searched by anyone interested in purchasing a design from the collection. Registered designs can also be added to printed products (e.g. books, magazines, etc.) or worn on merchandise (e.g. t-shirts, hoodies, etc.).
The advantage of maintaining a collection of registered designs is that the designs can be changed and developed over time. This can be beneficial for designers who wish to pursue entrepreneurship as it ensures that they can maintain a portfolio of work that is both unique and representative of their design abilities. It also provides them with a platform from which to draw inspiration for future designs.
How Do I Get Compensation For My Design?
There are multiple ways in which you can be compensated for your design. If you are seeking compensation as an individual, you can approach an agency or brand owner and request that they consider your work for compensation. In some cases, designers are compensated for the time spent in creating their designs. In other cases, designers are compensated only if a specific product is licensed using their design. For example, let's say a company wishes to print t-shirts using a particular design. The design must be registered in order to ensure that the company follows the correct procedures and pays the correct licensing fees.
When Does Design Registration Have To Be Done?
There are no hard and fast rules regarding when design registration has to be done. However, in some cases, it is beneficial to do it as soon as possible. In particular, if you are creating a design for a product that is already in market, it is recommended that you do so as soon as possible. This ensures that you are not delayed in receiving compensation for your work.
In summary, design registration is a simple and effective way of ensuring that all of the right people are aware of your work and compensate you for it. This process also provides you with the opportunity to develop your brand name and design skills, while being compensated for your efforts.